About ECH Collection
Founded by Myra Beal, ECH Collection is dedicated to providing unparalleled privacy and discretion in luxury travel. Leveraging her extensive personal network and decades of experience with ultra-high-net-worth clients, Myra curates exclusive private estates across Europe, ensuring each stay is a seamless blend of comfort and sophistication.
The Journey of Myra Beal
Myra Beal's journey into the world of luxury hospitality began at a young age, igniting a passion that would shape her career for over 15 years. Starting her professional path at a travel agency specializing in Relais & Chateaux hotels, she quickly developed an eye for detail and an understanding of the unique needs of discerning travelers. This foundation led her to establish her own luxury concierge business on Nantucket, where she partnered with real estate agents to cater to ultra-high-net-worth clients. Her reputation for excellence allowed her to expand her services into the Hamptons and New York City, further solidifying her status in the luxury market. Myra's expertise was further honed during her tenure at a billionaire's single family office, where she managed a private estate, ensuring every aspect of the property met the highest standards of luxury and privacy. Having spent a decade living in Europe, primarily in Madrid and Lisbon, Myra traveled extensively, discovering unique hotels, exquisite cuisine, and unforgettable experiences that would later influence her work. With a Bachelor of Science in International Business from Saint Louis University Madrid, she now works exclusively with ultra-high-net-worth clients, personally sourcing each private estate to ensure a seamless and discreet travel experience.
A Decade of Discreet Luxury
Since founding ECH Collection, Myra Beal has built a portfolio trusted by discerning travelers across Europe's most private corners — built on relationships, not listings.
15+
Years in Luxury Hospitality
5
Curated Destinations Across Europe
Our Values
Privacy, Always
Every stay is handled with absolute discretion. Your identity, your itinerary, and your preferences are never shared beyond your dedicated advisor.
Every Detail Considered
From private aviation to the groceries in your kitchen on arrival, nothing is left to chance. One advisor manages every detail from enquiry to departure.
A Single Point of Contact
You speak with one advisor, not a call center. They know your preferences, your history with us, and coordinate every specialist behind the scenes.
Relationships Over Listings
We work directly with a select group of homeowners, not aggregated listings. Every estate in the collection has been personally vetted by our team.